At the end of January, it’s time for the very first digital signage news post of the year! Not all news can be good news, but it is important to focus on the positive first. This month, we had a big announcement about the very first physical Amazon fashion store, leaving everyone curious to see the features they have in store, no pun intended. Furthermore, an OAAA analysis of the value of Out-of-Home ads shed some light on just how powerful outdoor advertising can be in compa

The pandemic surely complicated future predictions if not making them outright impossible. Most anticipated 2021 to be the road to full recovery, but it wasn’t exactly smooth sailing so far. As the year slowly draws to a close, we are eagerly anticipating and attempting to predict what digital signage trends await in 2022! The recovery of digital signage and outdoor advertising isn’t in the general sense a trend, but surely worth noting! As businesses opened up again and new

Just one month left and 2021 is over. How time flies! This month, we have nothing but good news, thankfully. The return of DSE in 2022 becomes an increasingly solid event by the day and we have a rather wholesome update for it this month. Apart from news on big events coming back, we also have stats on the mix of Out-of-Home advertising with social media, particularly from the point of view how Millennials and Gen Z respond to it. We also had a glimpse at consumer Insights fo

As expected, our approaching the end of 2021 brought us some solid predictions for the year ahead. The outlook is bright, but we should still be on our guard. Back in 2020, we all assumed 2021 would be a fairly stable year of recovery. And yet we met unexpected challenges. Hopefully 2022 will be easier on all of us, like predictions indicate. In other news this month, we glance at the highlights of a big event which took place in 2021. We also have one that just opened its r

Step by step, we set foot into the final quarter of the year. Stand by for a wave of holiday-themed content, quarterly analyses, and overall estimates of how 2021 has been. As we eagerly await that, let’s take a look back at September and see how it has treated us. The industry is recovering as expected and is proceeding to soar. JCDecaux is spreading its reach, but that’s hardly news since we see this occur on a weekly basis. This month, however, there is a big acquisition

Another month behind us, and uncharted waters lie ahead. We had hoped for months that the pandemic would impact us less and things would continue a slow ascent into normal. Out-of-Home events were carefully treading forward, but we’ve hit a bump in the road as Digital Signage Summit Europe, planned for the end of September, has been cancelled due to escalation of COVID-19 cases. We’re back to uncertainty. While we wait to see what happens next, let’s look at some brighter thi

We have officially completed our first step into the second half of 2021. By this point, it is a reasonable assumption that the second half of 2021 will be more stable than the first. We’ve been overwhelmed with COVID-19 information, rescheduled events and uncertainty, but things are becoming clearer by the day. This month, we took a closer look into Post-COVID customer behavior. Also, the Olympics have been a hot topic everywhere, naturally. We also saw new intriguing gadget

Strangely, 2021 has been slightly more unstable in terms of Out-of-Home events than the year prior. In 2020, the situation was fairly clear. Pretty much every outdoor advertising event had to either go virtual or reschedule to 2021. This year though, the question of safety was not as easy to answer. When is it safe enough for your usual industry event to take place? With unpredictable rates of infections, many reschedules take place in the first half of the year. With vaccina

The end of a quarter always means there will be some impactful news to report! Apart from numbers, stats, and all the serious business, we also had the pleasure to find a collection of truly stunning visuals in the digital signage world this month. For some of us, one particular piece of news brought a small breeze of nostalgia, that is the exciting fact that DSE will likely return in a new and improved form! More on that later. Let’s first begin with lighter news. How about

This month, the Out-of-Home world marches on strong with new eye-catching tech in use. But while on some fronts it advances forward, it almost appears to take a few steps back in others! Advancements and any potential setbacks aside, this month the winners of the Creative Collection competitions were announced. We also saw two digital signage giants team up to join the battle against ovarian cancer. And to close this digital signage news set, we look into a few tips to keep i