Out of ideas for Your Next Digital Signage Campaign?

Whether you feel your digital signage is not as effective as it used to be, or you simply want to take it to the next level, explore this list of content-creation ideas and see which ones you can adopt into your workflow for the future! We’ve compiled different angles to the topic, including promoting your existing campaigns, as well as identifying new approaches to engage your audience weeks and even months in advance!

Promote your online and social media presence

If you have a well-tailored online presence, digital signage can act as a billboard to drive traffic to it. Build a solid landing page for those accessing via the display, especially if they open it through a QR-code. “Follow us for daily deals!” is a great ad for your social media accounts. Tying in some sort of offer to this signage creates an incentive for the passerby to make a pause and consider the content in front of them.

Build fun fact lists for your audience

“The average customer saves $200 a year with loyalty perks,” is a good example of a fun fact that engages most audiences. It’s your job to determine which information gets the viewer interested in the content. OnSign, for example, already has a rich database of fun facts surrounding sports and nature. This works for most contexts! Meanwhile, if you have an idea which fun-fact lists your customers will appreciate, build your own, and the digital signage software will handle the rest.

Prepare sales content for the future

Even if you won’t run a flash sale anytime soon, it’s never too early to prepare. Build a variety of banners and layouts for your promotions that match your branding style, colors, and logo. When the time for it comes, simply update the relevant info and your campaign is ready to go. 

Flash sales thrive on the sense of urgency. Make short yet bold content, pushing exciting offers within a short period of time. You could also run flash sales automatically by scheduling them in advance for key times of the week or year.

The same applies for other types of sales content, such as limited-discount banners, new product arrivals, or big upcoming events.

Build product demos

A great injection to your main content flow is a demo of your best-selling products, as well as new arrivals. Your digital signage demo can be as simple or as complicated as you need/want it to be. Show a well-edited and simple video of how to use a coffee machine, or how to set up a fitness tracker, to name a few examples. Within the demo, include key benefits, pricing, and any special offers tied to the product for early buyers.

Include a QR-code which can instantly add the product to an online cart, or load up more information on-demand. Creating a solid template for product demos can allow you to rotate target products regularly and with ease, especially across many displays at different locations. This is why it’s a good idea to utilize the Dynamic Composition, rather than producing an entirely brand new image or video for your promotion every time you need it.

Push loyalty programs

Move beyond the simple “Sign up for a discount” signage and create really immersive content. Build layouts with more aggressive calls to action, and create variations so your audience doesn’t begin to ignore them.

Tell them what they’re missing! For example, how many loyalty points does a $10 purchase generate? What are the average monthly savings of your customers? Show your customers the simple steps to sign up for the loyalty program. If it “takes only 2 minutes to sign up!” be sure to let them know.

Experiment with content

There are endless general uses for digital signage content. You don’t need to wait for the opportunity to present itself to create. Start building up content and deploy it as opportunities come along. Here are a few more flash ideas to consider for your individual situation.

Build brand story videos, especially if you’re a small business which thrives on personal connection with the consumer. Build slides or videos talking about your origin story, manufacturing process, or your impact on the community.

Collect customer feedback, and deploy only the most entertaining and beneficial bits. Each time a testimonial mentions a specific product, include an image and a small promotion on the side.

Build data summaries, where possible. This taps into the fun-facts aspect we mentioned above. Sport venues, for instance, can show stats surrounding the town’s team, listing victories versus losses, viewership information, and more.

Highlight employee successes and run “Meet the Team” sections, featuring an interesting fact about each of them. This individual approach certainly functions better for small businesses or for branches with a core staff with low rates of turn-over. Meanwhile, for larger businesses, overall successes of the company is another good idea.

Prepare content ahead of time in all shapes and sizes. Build campaigns for upcoming holidays, seasonal events, charities, and even set up generic countdown campaigns you can fill out faster when the need arises. The greatest challenge is to think about what you want to show. With a sea of apps and tools, OnSign handles the rest! Give it a try with a free trial.