Although many aspects of digital signage and Out-of-Home in general suffered since the start of the COVID-19 pandemic, we can’t deny how certain others stood out and blossomed. Of course, as new technologies develop with applications specific to the times ahead, they’re bound to succeed. But we must not ignore the already-existing aspects of digital signage which managed to pull through and in some cases even shine in this difficult time. Besides technology, content is anothe