Just like any investment, people will not spend on digital signage if they think the risks outweigh the potential gains. Sadly, the perception of the risks-benefits balance is greatly clouded by so many misconceptions, varying from one end of the spectrum to the other. In the case of digital signage, both positive and negative misconceptions can be damaging and result in one of two outcomes, both of which are not wanted. On the overly-positive side of things you have people w