Just like any investment, people will not spend on digital signage if they think the risks outweigh the potential gains. Sadly, the perception of the risks-benefits balance is greatly clouded by so many misconceptions, varying from one end of the spectrum to the other. In the case of digital signage, both positive and negative misconceptions can be damaging and result in one of two outcomes, both of which are not wanted. On the overly-positive side of things you have people w

When it comes to sports fans, they want to be informed about every moment of the event they’re watching, and they turn to many outlets to obtain that information. Digital signage is one of those outlets, but it can do a lot more than just inform fans about the state of the game. Digital signage can help venue owners please stakeholders, increase revenue from ads, satisfy the sponsors, and at the same time provide fans with the information they’re after. Just as it helps meet