Finalmente, podemos despedirnos de un año lleno de cosas que nadie hubiera esperado. Sin duda, ha sido uno de los más duros y duros para todos nosotros, incluyendo el mundo fuera de casa, con al menos los peores que parecen haber pasado. A medida que avanzamos hacia la recuperación, está claro que el camino por delante es largo. Aunque apenas se notician de última hora, no te lo recordaremos. En su lugar, echemos un vistazo a algunas noticias nuevas de este mes. Afortunadamen

Finally, we can wave goodbye to a year filled with things no one would have expected. It has undoubtedly been one of the rougher and tougher ones for all of us including the Out-of-Home world with at least the worst seeming to have passed. As we push onward to recovery, it is clear the road ahead is long. While hardly breaking news, we won’t keep reminding you about it. Instead, let’s take a look at some fresh news from this month. Thankfully there is mostly good news to repo

Just like any investment, people will not spend on digital signage if they think the risks outweigh the potential gains. Sadly, the perception of the risks-benefits balance is greatly clouded by so many misconceptions, varying from one end of the spectrum to the other. In the case of digital signage, both positive and negative misconceptions can be damaging and result in one of two outcomes, both of which are not wanted. On the overly-positive side of things you have people w

The general benefits of digital signage are easy to imagine, starting from higher sales, brand awareness, sales, and customer engagement. These and many others are clear at hand, but have a closer look at just how impactful they really can be to a brand’s success. For instance, one interesting statistic shows that a staggering 86% of customers say they would gladly pay for better customer experience. This number has significantly changed in the past as more and more methods o

When it comes to sports fans, they want to be informed about every moment of the event they’re watching, and they turn to many outlets to obtain that information. Digital signage is one of those outlets, but it can do a lot more than just inform fans about the state of the game. Digital signage can help venue owners please stakeholders, increase revenue from ads, satisfy the sponsors, and at the same time provide fans with the information they’re after. Just as it helps meet