If you’ve ever designed a campaign, you know how time-consuming it can be to perfect its appearance. Digital signage apps offer a simple way to upgrade your content, designing information in an appealing way without you having to do the designing yourself. Below, we have compiled five main app categories that are certain to meet the expectations of your target audience. They may be served alongside your main content or even be at the forefront. Before diving in, we must lay

With only one month left to conclude the final quarter of 2023, take a look at the exciting news from November! US sport venues saw a significant demand for advertising via signage. We also got a bit of an insight into the future of e-paper. By now with some time in operation, the MSG Sphere reports its surprising financial status. Lastly, NASA set up an exciting 3D billboard just outside the Kennedy Space Center in Florida. Let’s dive right in! US sport venues see BIG demand

Similar, then again very different, these two much talked about generations make up the majority of today’s target audiences. And they’re certainly more complex and unpredictable than any generation before them. So how do you get an impact on them? Each generation so far has learned ads are nothing to be excited about. For online natives Millennials and Gen Z, skipping, closing or ad-blocking is a common habit they don’t even bother to glance over what it is they are closing

Since the coining of the term “digital signage” in 1992, much has changed to its effect on the average consumer. As digital signage advances, people respond differently to the content they see displayed on that constantly shifting rectangle of information. Well, these days it comes in all shapes and sizes but you get the point. With an ever-changing perception by the consumer, we have quite a peculiar question on our hands which will need to be asked regularly only to regular

So, you’re thinking of investing in digital signage for your business. A wise choice. Digital signage certainly has the potential to thrust your brand into the spotlight. Chances are, if you’re considering an investment, you’re most likely familiar with the benefits of digital signage. And like any wise investor, you want to know every aspect of what you are getting into beforehand. For that reason, we take a look at the most important facts you need to know before putting yo

Just like any investment, people will not spend on digital signage if they think the risks outweigh the potential gains. Sadly, the perception of the risks-benefits balance is greatly clouded by so many misconceptions, varying from one end of the spectrum to the other. In the case of digital signage, both positive and negative misconceptions can be damaging and result in one of two outcomes, both of which are not wanted. On the overly-positive side of things you have people w

The general benefits of digital signage are easy to imagine, starting from higher sales, brand awareness, sales, and customer engagement. These and many others are clear at hand, but have a closer look at just how impactful they really can be to a brand’s success. For instance, one interesting statistic shows that a staggering 86% of customers say they would gladly pay for better customer experience. This number has significantly changed in the past as more and more methods o

There is no question about the superiority of digital signage over traditional media. However, the more important question we should focus on is just how far ahead it is, and what the impact of digital signage is on today’s world. With a brand new year ahead of us, let’s take a quick look at the past and see just how far digital signage has come, and perhaps more importantly, how far it is going to go in the future. Additionally, it’s important to keep the bigger picture in m

There is no shortage of engagement tools in the world of digital signage. We have social media, video walls, interactive displays, mobile devices, apps, and much more! Those are all tools you can use, but how are they best used, and which examples should you follow when planning your own highly engaging digital signage campaign? Additionally, you’ve seen there are many engagement tools available, but is it mandatory to spend money and time on all of them? #1 Narrow your focus

Once you’ve chosen the best hardware and location for your digital signage, the next critical step for an effective campaign is epic content! You can create the content yourself following certain guidelines, or you can turn to tools which simplify the content creation process. There are all sorts of tools available online, both free and paid versions, which can help you in more ways than one. Naturally, you should look into using multiple tools to create versatile digital sig