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Most conversations about digital signage assume the screens are always online. Content is pushed from the cloud, changes appear in seconds, and nobody gives it a second thought. But plenty of screens don't work that way. Some never connect to the internet at all. Some lose their connection for days because of a remote location, a weak signal, or an outage. Some are simply meant to run disconnected. Whatever the reason, the question is the same: how do you keep content fresh o

Editing digital signage content on hundreds of displays versus a handful is a very different game. After a certain point, editing content elements one by one is off the table, instead you have to learn to deploy content through carefully structured groups and layouts. There is also the growing challenge of organizing content in a constantly growing content structure. Below, we’ll cover key tools which will help you publish content accurately and efficiently across dozens or e

Summer is just around the corner, bringing with it several new opportunities for engaging content. Aside from the usual weather data and information about upcoming summer events, we’ve listed a few more points to consider, such as brightness management and triggered content. The upcoming months are an excellent opportunity for new business campaigns and promotions overall, not just with digital signage. Meanwhile, digital signage acts as a catalyst to ensure such efforts reac

If the majority of your target audience comes from locals, success will depend on the connections to the world surrounding you! There are many pathways to build such connections, as you’ll see. Consider promoting local events, building partnerships, selling ad space to complementary businesses, as well as identifying approaches unique to your local community. We will explore all these angles and more below, so let’s get to it. Cross-promote and build partnerships Building con

Being aware of your surroundings is crucial when planning your digital signage strategy. Blend in too much, and nobody notices your messaging. Make your content too flashy, and everyone averts their eyes immediately! In truth, attracting attention with digital signage and catching that first glance isn’t so difficult. It is the maintaining of that attention and influencing the viewer that is the real challenge. Take a look at a few important tips on doing it the right way, fr

Digital signage technology is an efficient tool at engaging customers and boosting business success. Some small businesses go in with full force, spending money on more displays than they can effectively manage, not considering just how many are needed for success. In truth, biting off more than you can chew in this case won’t just translate to a wasted investment, but may even begin eating away at managing time which could better be spent elsewhere. Before making this mistak